What does AAI's "Seal of Transparency" mean?
by Martin Boers Anyone who has received an email from Atheist Alliance International (AAI) over the past few years may have noticed that their email footer looks something like this: This article explains what the phrase "Platinum rated by Guidestar" actually means, and compares that with what Atheist Alliance International would like you to think it means. GuideStar is a charity information-sharing website owned and run by Candid . Charities can "claim their Candid profile" and then earn a Bronze, Silver, Gold or Platinum "Seal of Transparency" by giving Candid various pieces of information about their organisation. Candid then makes this information available to fee-paying subscribers. As indicated in their email footer, Atheist Alliance International has claimed their Candid profile, which you can see here: https://www.guidestar.org/profile/45-2944213 That profile has been populated with information like AAI's " Strategic Plan " and their